Our Founder // Sonia Shalom

Sonia, a former travel agent, had always been drawn to the stories and cultures she encountered through her work. On a spontaneous trip to Morocco, she found herself captivated by the intricate designs, vibrant colors, and the incredible craftsmanship of local artisans.

Sonia realized that her passion for homewares had always been a part of her. Even as a travel agent, she had an eye for the details that made spaces special—table settings, thoughtful design, and the curated products that filled a home or hotel. This passion came into sharper focus after her transformative trip to Morocco, where the beauty of the artisans’ work ignited a deeper purpose. Returning to New York City, she launched Casa Salmaa, a boutique inspired by her love of meaningful design. What started with Moroccan treasures quickly expanded as Sonia partnered with artists from around the globe, bringing timeless, handcrafted pieces into homes and weaving her lifelong passion into every creation.